Alexander Grünsteidl

    Director, Digital Wellbeing Labs, formerly Interaction Architect of IDEO (London)

    Alexander Grünsteidl is a Director at Digital Wellbeing Labs, tuning technology to bring harmony into people's everyday interactions with digital products and services. After witnessing repeated failure to successfully launch well-designed products to market, the company was set up in 2006, to bridge the last mile in product development between the customer retail experience and the user of digital lifestyle products and services. Digital Wellbeing launched the first dedicated digital lifestyle showroom during the London Design Festival 2006.

    Alexander’s passion lies in creating expressive, yet simple interactions, for both product and service touch-points, which represent a brand; making the intangible, tangible. He has expertise in user centric design, interface prototyping, interaction architecture, marketing and branding since 1987.

    Most recently he spent 8 years as senior interaction architect at IDEO. He has been involved in a spectrum of international projects ranging from expressing brand values through product interactions, service design strategies of mobile Internet portals, to designing user interfaces for medical equipment. He has contributed to projects like the Vodafone Simply mobile phone, Prada in-store interactive experiences, interface rationalization strategy for Merloni white goods, design study of a mobile transaction device for 'Bottom of the Pyramid' field applications with HP in Uganda and the minimal interface for the award winning My-Way Olivetti portable photo printer. Other clients have included – Nokia, France Telecom, T-Mobile, Beeline, Shell, Visteon, BMW, NCR, Lilly, Varian, Roche, Bayer.

    Prior to IDEO, Alexander was at the Apple Research Labs in Cupertino, developing innovative interactions for mobile platforms such as the Newton.

    Alexander holds an MA in Computer Related Design (Interaction Design) from Royal College of Art, London and a BA in Industrial Design from The Design Academy in Eindhoven.