Two Days Isn't Very Long!

True.

Even though we receive exceptionally laudatory compliments from participants about every Lab we have run, it's also true that the most important things about XMediaLab actually happen after the event - after the networks have been formed, the personal relationships have been made, and when everyone has gone back to their offices with their own impeccable set of friends made in the environment of the Lab.

Hence, we focus on making XML a meeting place of the highest-possible value people for all participants. How you leverage the value of that network is up to you.

Secondly, XMediaLab is for people trying to get a real, commercial, creative industries idea to market. We don't waste anyone's time – either International Mentors or project teams.

That's also why we usually run the Lab on weekends, in central locations, at iconic venues, in the world's media hotspots. We find that people are more than happy to give up a weekend for such a valuable experience, and we recognize the serious value of their working time.

Also, all the participants at XML are real people with real jobs and real project ideas. Our experience is that 3 days is the optimum use of your time. If you have longer than that amount of time on your hands, you probably aren’t the right fit for XML.