Meg Pickard

Head of Social Media Development, Guardian News & Media (London)

Meg Pickard is the Head of Social Media Development for Guardian News & Media, responsible for developing and supporting existing and new social web strategy and interactive experiences.

She comes from a background in social anthropology and in the mid-nineties conducted ethnographic fieldwork into community participation and cultural identity first in Bolivia and subsequently online. Since then, she has worked in New Media including a long stint at AOL, plus consulting roles with a range of small startups, global brands and charities.

Meg’s particular areas of interest are community engagement and the emergence of new forms of collaborative and participatory media, which are inspired by her ongoing curiosity about the cultural, social and psychological aspects of online interaction plus an enduring personal passion for publishing and participating online. She describes herself as a creative geek, is one of the longest-running bloggers in the UK and lives in London and online.