Mike McGraw

Digital Media Pioneer, and now Managing Partner, Big Fuel (New York)
 
Mike McGraw has been at the forefront of emerging content development for most of his career and has always maintained a priority to deliver content to the most relevant audiences through the most relevant channels.

Mike currently oversees all digital strategy, content distribution and operations for Big Fuel, a digital ad agency based in New York . At Big Fuel Mike uses his experience with on-air, online and mobile platforms to develop effective strategies for clients like Johnston and Johnston, AOL, Fox, Unilever and MTV.

Before joining Big Fuel, Mike founded Link Media Management, a digital content strategy firm in Los Angeles that produced HD content for pay TV and maintained an innovative consulting practice in the entertainment sector. During this time Mike also completed a year long digital transformation project for Australian broadcaster SBS.

Before Link, Mike worked in Sydney heading up broadband content development for Telstra’s Broadband Service Bigpond.  In this role, Mike oversaw launches of several on-line services, including Australia’s first large-scale music download site, an on-demand movie and premium TV service, two national sports channels and the largest online games portal in the Pacific Rim.

Prior to Telstra, Mike served as Managing Director for Massive Interactive in Sydney where he built a development team that engineered groundbreaking iTV and broadband service roll-outs for Austar, Foxtel, Telstra and Sky New Zealand.

Mike also gained considerable experience in pay television as VP of production and programming for Country Music Television (CMT). Mike also owned and operated Moving Story Pictures, an independent broadcast production company offering programming consulting, production, branding and other creative services to the pay TV industry. Some of Moving Story Pictures’ clients included: CBS Cable, A&E, Sony Music, Greystone Entertainment, Automatic Pictures, Country Music Television (CMT) and The Nashville Network (TNN).